An Exclusive Pharmaceutical Briefing for
Executives Responsible For
Brand Equity And Medical Communications
Are You Leveraging Medical Communications To
Grow Brand Equity?
The Secret to Successful Medical Communications
To succeed in today’s pharmaceutical industry, you need to stop thinking like a salesperson. The market is shifting from a ‘product-centric’ one, steeped in ‘what pharma thinks,’ to a new ‘market-centric’ paradigm based on what the healthcare professional, patient and carer think.
The pharmaceutical industry is evolving from selling medicines to improving health outcomes.
The future success of your company is dependent on you and your team’s willingness to change and adapt to the rapidly changing market conditions that you compete in, and this includes developing a strategic approach to medical communications and education.
Secure Buy-In from The Inside
Many businesses are willing to make medical education a core part of their communications plan, but they may not be sure how or where it should sit.
This is understandable. For many companies, medical communication has gained greater prominence in recent years. You’re not alone if you’re wondering how to align it with what you are currently doing.
Deciding where medical communication fits and what you’re trying to accomplish with it is the all-important first step in developing a successful program, and this often includes the hurdle of getting buy-in from internal audiences — most importantly, the sales and medical affairs teams.
Optimise Your Interactions With Healthcare Professionals
A well-structured, strategic approach to medical communications and education can help establish a productive, two-way dialogue with healthcare professionals.
As more pharma companies turn to medical education, it is important to optimise how you interact with healthcare professionals. However, things don't always go to plan. Get it wrong and, instead of being a valuable tool, medical education becomes a drain on everyone’s time and resources.
There are many hurdles to overcome and knowing where they are, how to navigate them and how to make sure your team is ready to deliver are some of the keys to developing a sound and effective program.
Register For This Industry-First Forum On Ensuring Your Company Is Leveraging An Effective, Strategic Approach To Medical Communications & Education…
The Secret to Successful Medical Communications
(Registration fee normally $250, but the fee will be waived, when you complete the registration below)
"Louis and his approach are at the forefront of data translation into clinical relevance. Professionalism, commercial reality and solution focus are key principles that underpin the programs that Louis delivers."
Scott Cockrum | Regional Sales Manager NSW/ACT - Alcon Surgical, Australia & New Zealand
"Malcolm is a great professional to get a clear perspective about career prospects, people issues and sales challenges. He has an ability to pull teams together and develop key managers who lack people skills."
Trent Jerome | Chief Financial Officer
Date: Monday, 27th August 2018
Location: Atlantis Bar & Dining (in the Quest Hotel)
58-62 Delhi Road, North Ryde NSW 2113
Time: 7:30 am - 8:30 am (breakfast is served)
Make Your Med Comms Program Stand Out From The Rest
In today’s pharma industry, pretty much every pharma company is involved in medical education. The education itself is competing for market share; doctors and nurses have a finite amount of time they can spare for education, and they’re going to prioritise the programs they deem to be more valuable and interesting.
If your education program doesn’t stand out from the herd, it’s going to have a much shorter reach. That obviously reduces your ability to capture your share of knowledge seekers — the fewer people you reach, the fewer will access your education.
Realise The True Value of Medical Communications
A lot of the time when pharma companies are looking to cut costs, medical communications is generally at the top of the list of activities that go under the spotlight. It’s not unusual for medical communications to be one of the first things pulled from the plan because it is perceived as expensive and sometimes complicated.
The truth is that medical education can be complex and expensive, but it doesn’t have to be. Almost anything in business is going to involve spending money and some level of complexity, but there are different ways to approach things and it’s usually possible to effectively manage the financial impact of communications activities.
Developing a strategic approach to medical communications and education is essential for growing brand equity and ensuring success in today’s healthcare environment. .
Here’s a sampling of what you’re going to discover at this seminar:
- How to build a purpose-driven team
- How that team can create a strategic medical communications campaign
- How to maintain health care professional interest in your campaign
Thare just a sampling of the topics we’ll address over two keynote presentations to help you identify a clear pathway for optimising your medical communications with health care professionals.
If you’re ready to leverage the true power of medical communications for your company, you won’t want to miss our exclusive seminar.
There are very limited seats available, so sign up today! We’ll be providing a fabulous breakfast, and, if you’re one of the first 10 people to sign up, you’ll also receive free parking ($20 Value).
LOUIS REGINATO
Australia's Trusted Medical Communication Strategist to the Pharmaceutical Industry
Louis Reginato is Australia’s trusted medical communication strategist to the pharmaceutical industry. With more than 25 years’ experience in the pharmaceutical industry, including roles in marketing, public relations and medical education, he shares his expertise on how to build brand equity and corporate reputation in today’s market.
In his work as a consultant to pharmaceutical marketing and medical affairs executives responsible for growing brand equity through medical communication, Louis provides expert advice on integrating medical education into your business’s overall marketing and information strategy.
In his book Leveraging Medical Communication To Grow Brand Equity, Louis discusses the most common misunderstandings and myths that can distract companies from developing relevant content and reveals the huge potential of medical education as a tool to communicate how your product can contribute to better health outcomes.
MALCOLM DAWES
The Most Sought-After Authority On People Performance And Effectiveness
Malcolm Dawes is the most sought-after authority on people performance and effectiveness, having experienced first-hand the struggles senior executives face with accelerating the performance of their teams.
As a recognised expert in showing people how to increase their interaction effectiveness through behavioural change, Malcolm has been the subject of numerous radio interviews and has appeared on television’s “The Profitability Channel.” He is a regular guest speaker at many conferences and seminars around the world and also serves as a judge of the PRIME Awards since their inception in 2005.
In his latest book Team Performance: Why Can’t We All Get Along? Malcolm dispels 10 myths that many senior executives have about unlocking the true potential of their teams. He highlights the core issues of human nature and shows how understanding behaviours as a leader and coworker is the key to team success.
The Secret to Successful Medical Communications
(Registration fee normally $250, but the fee will be waived, when you complete the registration below)
"Louis and his approach are at the forefront of data translation into clinical relevance. Professionalism, commercial reality and solution focus are key principles that underpin the programs that Louis delivers."
Scott Cockrum | Regional Sales Manager NSW/ACT - Alcon Surgical, Australia & New Zealand
"Malcolm is a great professional to get a clear perspective about career prospects, people issues and sales challenges. He has an ability to pull teams together and develop key managers who lack people skills."
Trent Jerome | Chief Financial Officer
Date: Monday, 27th August 2018
Location: Atlantis Bar & Dining (in the Quest Hotel)
58-62 Delhi Road, North Ryde NSW 2113
Time: 7:30 am - 8:30 am (breakfast is served)