Who we are

phuze's founder and director, Louis Reginato, has more than 25 years of strategic marketing communications experience spanning sales and marketing, public relations, public affairs and medical communications.

As a product manager with Glaxo (now GSK) he worked across respiratory, neurology and pain portfolios before embarking on a career in public relations with multi-national firm Burson-Marsteller.  During this time, he led PR campaigns to support product launches and market expansion programs.

Louis was also involved in establishing B-M’s healthcare public affairs capability, which focused primarily on supporting pharmaceutical company reimbursement submissions, the most notable being the initial funding for the breast cancer drug Herceptin®. 

In the late-2000’s, he combined his deep understanding of strategic communications with his strong leadership skills to successfully established the healthcare communications agency aeffect. During this time Louis worked across a number of professional education and strategic communications programs, including product launches, reputation management initiatives and media campaigns.  He has also worked with several pharmaceutical companies helping them to establish a market presence in Australia. 

In early 2017, Louis assembled a team of senior, strategically smart communications consultants to establish PHUZE.