Who we are
phuze's managing director, Louis Reginato, has more than 25 years of pharmaceutical and healthcare industry experience spanning sales and marketing, public relations, public affairs and medical communications.
As a product manager with Glaxo (now GSK) he worked across respiratory, neurology and pain portfolios before embarking on a career in healthcare public relations with multi-national firm Burson-Marsteller. During this time, he led PR campaigns to support product launches and market expansion programs.
Louis was also involved in establishing B-M’s healthcare public affairs capability, which focused primarily on supporting reimbursement submissions, the most notable being the initial funding of breast cancer drug Herceptin®.
More recently he combined his deep understanding of the industry with his strong leadership skills to successfully established the medical communications agency aeffect.
During this time Louis’ worked across a number of professional education and strategic communications programs covering numerous therapeutic areas. He has also worked with a number of pharmaceutical companies helping them to establish a market presence in Australia.
In early 2017, Louis divested his interest in aeffect and assembled a team of senior, strategically smart, healthcare communications consultants to establish PHUZE.